No app install
Everything happens in WhatsApp — the app you already use every day.
0 App Install - 0 Forms to Fill - No Sign Up Required!
Track nutrition simply by chatting!
Send a text or photo, get estimates instantly, and review everything on a clean web dashboard.
24-hour trial · No card required
So Simple ⚡
24-hour
Free AI trial
$6.99
Per month
0
Apps to install
Why it works
Logging should feel effortless
Calorie and nutrition tracking is essential for reaching your diet goal.
We're here to eliminate the friction of tracking your food.
Because being consistent is key!
Photo + text logging
Snap your plate or type "chicken rice bowl" and let AI do the math.
Magic-link dashboard
Secure web access without remembering another username or password.
Free manual logging
Even without Pro, you can always add and edit entries on the dashboard.
Compare
Feature snapshot
A quick read on what matters when you're picking a nutrition app — AI logging access, premium gates, app installs and what you actually pay each month.
Simple Nutrition Tracker highlighted
| Feature | MyFitnessPal | Cronometer | Lose It! | Simple Nutrition Tracker |
|---|---|---|---|---|
| AI chat-based logging | Limited | No | Limited | Yes |
| AI photo-first logging | Limited | Limited | Limited | Yes |
| App Install? | 494 MB | 136 MB | 223 MB | 0 App Install! |
| Monthly price entry point | $19.99 | $10.99 | $9.99 | $6.99 |
Simple Nutrition Tracker is $6.99/month for unlimited AI-assisted logging — photo and chat included, no separate app install required.
App install sizes are iOS App Store download sizes. Prices reflect standard monthly billing as of early 2026.
Step by step
How Simple Nutrition Tracker works
01
Click Start on WhatsApp
Send the message and you're in. We signed you up automatically
02
Start Logging
Via text or photo. Our AI handles calorie & nutrition estimation, as well as logging them to your dashboard
03
Manage via Dashboard
Simply send `login` on WhatsApp and get your secure login link, no password or form fuss. Manage everything via dashboard: check your goals, past meals, set up reminders, and more
Real chats, real numbers
How accurate is the AI?
Surprisingly good for everyday meals — especially when you describe what you ate in details, with portions or even weights.
But it's still an estimate made by AI. Not a guaranteed or medical grade nutrition report.
Real-world test
Matched a detailed Reddit breakdown
A r/caloriecount user itemized every ingredient in this salad. Our AI landed within 11 kcal — about 1.7% off.
Our AI650 kcal
Human estimate661 kcal
Benchmark dataset
Checked against Nutrition5k ground truth
Same meal, same weights — logged in chat and compared to Hugging Face's arunapb/nutrition5k-foodseg103 labels.
Our AI780 kcal
Dataset truth875 kcal
Pro tip
Sharpen the estimate with detail
The more specific you are, the tighter the numbers. Weights and portions matter most — especially oils, sauces, and mixed dishes.
Try: “1 medium egg (~120 g with shell), fried in 2 tbsp palm oil”
That beats “eggs and oil” every time.
Our philosophy
Consistency beats perfection
Ease of use is the whole point. An estimate you log every day teaches you more than a perfect count you skip because logging took too long.
Good-enough accuracy, logged consistently — that's what moves the needle right now. Sharper precision is on the roadmap; building the habit comes first.
FAQ
Common questions
Quick answers before you start chatting on WhatsApp.
Do I need to install an app or create an account?+
No. Message us on WhatsApp (+62 857-3190-2731) and you're ready. We store your WhatsApp ID to link your logs.
How do I access the web dashboard?+
Send login on WhatsApp. The bot replies with a secure magic link (valid for 1 hour) that signs you into your dashboard — no username or password.
Can I log food with photos and text?+
Yes. Send a photo of your meal or a plain-text message like "2 eggs and toast" and our AI estimates calories and macros. You can edit entries anytime on the dashboard.
Is there a free trial?+
Every new account gets a 24-hour AI logging trial free with no card required. After that, subscribe to Pro ($6.99/mo or $69.99/yr) for AI logging via chat. Manual logging stays free.
How accurate are the calorie estimates?+
AI estimates are best-effort based on your photo or description. They are not medical advice. Use them as a guide and adjust entries in your dashboard when you know better numbers.
Can I cancel my subscription?+
Yes — cancel anytime from the billing portal in your dashboard. See pricing for details.
Ready to log your first meal?
Start with a free 24-hour AI trial, then Pro at $6.99/mo or $69.99/yr — manual logging stays free forever.